About Us

Men are prisoners of time. The exigencies of daily life—one long domino effect of delays—make a mockery of any device designed to keep perfect time. Yet men remain defiantly shackled to the wristwatch, as revered in the canon of masculine connoisseurship as cars, bars and cigars.

It’s a hoary old chestnut, the idea that men are canny creatures who buy expensive watches as investment pieces that can be amortized over time. Not so, with very few exceptions, watches are not a good investment, period. Men buy watches for emotional reasons and because watches are like car keys that are acceptable to put on a boardroom table. They’re a way for men to display what is important to them without being vulgar.